Case Study
Pristine Home Care
How ScaleCare Helped Pristine Home Care Grow Patient Census from 275 to 400 in 90 Days
Client
Pristine Home Care
Partner
ScaleCare Qualified Home Health Lead Generation + Warm Handoff Engine
Timeline
90 days
Executive Summary
ScaleCare has revolutionized how home healthcare agencies grow and scale moving away from traditional, slow, referral-dependent growth and toward a modern, performance driven system built for predictable patient acquisition. Pristine Home Healthcare partnered with ScaleCare to increase census and build a sustainable pipeline without overwhelming internal teams with unqualified inquiries.
At launch, Pristine Home Healthcare had an active patient census of 275.
Within the First 90 Days
Bottom line: ScaleCare drove meaningful census growth fast and created a large forward pipeline so Pristine didn’t have to chase thousands of unqualified leads.
The Challenge: Why Traditional Home Healthcare Growth Caps Out
Pristine Home Healthcare had a strong foundation, but like many home health agencies, growth was constrained by two core issues:
1) Raw lead volume doesn’t equal admissions
A typical “lead list” often includes:
Wrong service area
Wrong payer/eligibility fit
Low-intent inquiries
Incomplete information
Unreachable contacts
That forces intake teams to spend time sorting noise instead of moving qualified patients to admission.
2) Intake teams aren’t built for massive top-of-funnel volume
Even well-run agencies lose patients when:
Speed-to-lead is slow
Follow-up is inconsistent
Staff time is spent filtering “junk” not progressing viable cases
Pristine needed home healthcare patient acquisition but not at the cost of turning operations into a full-time call center.
The ScaleCare Solution: Qualified Home Health Leads + Warm Transfer Into the Pipeline
ScaleCare implemented a growth system designed for home healthcare marketing and admissions focused on quality, not just clicks.
What ScaleCare did (core deliverable)
ScaleCare generated leads → pre-vetted and qualified them → then executed a structured handoff/transfer into Pristine Home Healthcare’s pipeline. That means Pristine was not stuck with thousands of raw inquiries. Instead, ScaleCare focused on delivering leads that were:
Why this matters for home health agency growth
This model creates leverage:
Implementation Overview (First 90 Days)
Phase 1: Setup & Alignment
ScaleCare aligned with Pristine on key qualification standards, including:
- Target service area
- Ideal patient profile and disqualifier
- What makes a lead “qualified” (minimum required information)
- Handoff workflow into Pristine’s intake pipeline (what data is passed and how transfers occur)
Phase 2: Lead Production + Qualification Engine
ScaleCare scaled lead production while running qualification operations such as:
- Contact attempts and verification steps
- Screening questions to confirm fit and intent
- Categorization (high intent vs. nurture vs. disqualify)
- Preparation for warm transfer into Pristine’s pipeline
Phase 3: Stable Throughput + Pipeline Build
ScaleCare maintained consistent volume while improving:
- Quality control
- Handoff consistency
- Pipeline depth and predictability
Results: Home Health Census Growth + Pipeline
Pristine wasn’t buried in raw leads
This model creates leverage:
In a market where many agencies struggle with conversion, pre vetting + warm transfer is what makes these numbers realistic and repeatable.
Why It Worked
(What Most Home Health Marketing Misses)
Key Takeaway: Qualified Home Health Lead Generation That Drives Census
ScaleCare didn’t just “send leads.” ScaleCare delivered a system where leads are prequalified and transferred into Pristine Home Healthcare’s pipeline, producing:
Frequently Asked Questions
How do you increase a home health agency’s patient census?
By generating consistent demand, qualifying leads before intake, and transferring qualified opportunities into a structured pipeline with rapid follow up.
What are qualified home health leads?
Leads that have been pre vetted for basic fit and intent (as defined by the agency), so intake teams can focus on progression and admissions.
What’s the difference between raw leads and warm handoff leads?
Raw leads are unverified inquiries. Warm handoff leads are contacted and screened, then transferred into the agency pipeline with context reducing drop-off.
About ScaleCare
ScaleCare helps home healthcare agencies grow by generating leads at scale, prevetting and qualifying them, and executing a structured warm handoff/transfer into the agency’s intake pipeline so teams spend time converting real opportunities, not chasing unqualified volume.
About Pristine Home Care
Pristine Home Healthcare is a Philadelphia based home care organization rooted in person centered care and cultural fluency. With bilingual staff, rapid Medicaid enrollment assistance, and a commitment to treating clients like family, Pristine supports seniors and adults with disabilities in aging with dignity at home. Their model allows patients to choose loved ones as paid caregivers or be matched with trained aides bridging gaps through advocacy, compassion, and community involvement.